Liferay sponsored CX World Forum, which took place in Moscow on 18 and 19 April 2018. CX World Forum is an event for those who want to bring their business and customer relationships to a new level who have a goal to optimize the point of customer interaction (Customer Journey Map) to build Omni-channel customer experiences (omni-channel CX) to improve the CX, UX and customer interaction with the brand.

Omnichannel is the basis of modern customer service, one of the main principles of work, and the structure of the architecture of the modern contact center. First of all, the term omnichannel is associated with communication between the client and the company, providing the company with seamless customer experience through all channels.

The Digital Experience platform (DXP), created by Liferay, enables companies to provide and maintain a consistent customer experience across all communication systems, including mobile communications, social media, and connected devices.

EMDEV company, as a gold partner of Liferay in Russia and CIS, took part in CX world Forum. With the help of Digital Experience (DXP) platform, which is represented by EMDEV on the Russian market, it is possible to ensure and maintain a stable quality of the following tasks:

•    Hyperpersonal customer data
•    Omni-channel customer communications
•    Web publishing and content management
•    Creation of internal and external portals
•    Create a web application

EMDEV company employees constantly take part in forums and conferences devoted to the implementation and development of modern systems of internal and external portals. This experience is key in developing and maintaining customer relationships.